The use of single-use plastics (SUP) poses significant harm to both the environment and human health. However, despite growing awareness, the consumption of SUPs in Israel remains high, at five times more than the European average. While most of the population in Israel relies on SUPs to some extent, there is significant variability in how and why different individuals and groups use them. hus, tailored intervention programs based on each group's cultural and behavioral characteristics could be more effective in changing behavior.
The ultra-Orthodox community in Israel is estimated to be responsible for about 27% of SUP consumption, a rate that is three times their proportion of the total population (9%). Surveys have identified several unique factors contributing to this increased usage, including kosher practices, lower ownership rates of dishwashers, and larger average family sizes along with lower agreement with pro-environmental attitudes.
Our study aims to develop and evaluate a behavioral insights-based intervention program designed to reduce SUP use in ultra-orthodox households. The intervention program will be developed in collaboration with representatives from the community, following a person-centered approach that resonates with the community's unique lifestyle.
The study sample will consist of ultra-Orthodox women who will be invited to sessions focused on educating them about the health and environmental impacts of SUP use. Additionally, the intervention group will receive additional behavioral interventions, including practical advice on reducing SUP use, personal goal setting, reflection on SUP usage, and early commitment to meeting set targets. The consumption of SUP will be assessed at the beginning of the study, and then again after two weeks, one month, and two months, to measure changes in SUP use over time. Understanding the unique demographic, economic, and cultural factors influencing this group will aid in developing a sustainable intervention program.
The proposed study aims to contribute to formulating policies that encourage the reduction of SUP use among ultra-orthodox populations in a way that is acceptable and feasible for the community members.