Prof. Aviva Geva

•  Personal
•  Professional Education
•  Dissertation
•  Academic Appointments
•  Professional Experience
•  Editorial Review
•  Membership in Professional Societies
•  Teaching Responsibility for Open University Courses
•  List of Publications
  •  Books
    • Professional Books
    • Chapters in Refereed Books
  •  Articles
    • Articles in Refereed Journals
    • Articles in Proceedings
    • Submitted for Publication in Refereed Journals
    • Open University Books

Personal

Tel: 972-9-7781935
Fax: 972-9-7782668
E-mail: avivage@openu.ac.il

Professional Education

1989	Post Doctoral Scholar Business Administration Stern School of Business Administration New York University New York, USA
1987	Ph.D. Business Administration School of Business Administration The Hebrew University of Jerusalem Jerusalem, Israel
1982	MBA (awarded with distinction) Business Administration School of Business Administration The Hebrew University of Jerusalem Jerusalem, Israel
1971	Teaching Certificate School of Education The Hebrew University of Jerusalem Jerusalem, Israel
1970	Bachelor of Philosophy Philosophy and Language The Hebrew University of Jerusalem Jerusalem, Israel

Dissertation

Ph.D; “Dual Attitude towards Past Purchase and Future Purchase: A Behavioral Marketing Approach” Under the supervision of Prof. Arieh Goldman

Academic Appointments

1997	Senior lecturer The Open University of Israel
1992	Lecturer The Open University of Israel

Professional Experience

1997-1999, 2002-2004	Head of the Economics and Management Department
1992-2006	The Open University of Israel, Area head of Marketing, Advertising, and Business Ethics, Economics and Management Department
1986-1997	School of Business Administration, The Hebrew University of Jerusalem Instructor
1989	Stern School of Business Administration, New York University Visiting Assistant Professor (Summer session)
1983-1984	School of Business Administration, The Hebrew University of Jerusalem Teaching Assistant
1982-1988	The Israel Institute of Applied Social Research Senior Researcher

Teaching Experience

• Business Ethics
• Consumer Behavior
• Marketing Management
• Advertising
• Decision Making
• Research Methods in Social Sciences

Editorial Review

2002	Editorial Reviews for Business Ethics Quarterly and for Journal of Business Ethics

Membership in Professional Societies

The Society for Business Ethics, member European Business Ethics Network, member

Teaching Responsibility for Open University Courses

2003-	Moral decision making in business (13012), supervisor
2003-	Marketing (13003), supervisor
2003-	Planning and performing surveys (13010), supervisor
2003-	Issues in consumer behavior (13013), supervisor
2004-	Advertising: Theory and practice (13014), supervisor
1999-	Advertising management (10344), supervisor
1999-	Surveys and public opinion research (10350), supervisor
1997-	Business ethics (10523), supervisor
1994-	Consumer behavior (10455), supervisor
1992-	Marketing management (10281), supervisor
1992-1996	Social Responsibility Management (filed away), supervisor

List of Publications

Books

• Professional Books
  • Business and Ethics: Crossing Parallels, The Jerusalem Centre for Ethics, Mishkenot Shaananim (Hebrew), forthcoming.
• Chapters in Refereed Books
  • "Business Ethics," in Casher, A. and Zamir, Y. (eds.), Professional Ethics, Mishkenot Shaananim and Magnes Press (Hebrew), forthcoming.
  • "Corporate Social Responsibility," in Cohen-Almagor, R., Arbel-Ganz, O. and Casher, A. (eds.), Public Responsibility, Mishkenot Shaananim and Haifa University (Hebrew), forthcoming.

Articles

• Articles in Refereed Journals
  • "Three models of corporate social responsibility: interrelationships between theory, research, and practice," Business & Society Review, 113(1), 2008, 1-42.
  • "A Typology of Moral Problems in Business: A Framework for Ethical Management." Journal of Business Ethics, 69, 2006, 133-147.
  • “Network Analysis of Knowledge Construction in Asynchronous Learning Networks,” Journal of Asynchronous Learning Networks, 7(3), 2003, 1-23, (with Aviv R., Erlich Z. and Ravid G.)
  • “Moral Implications of Law in Business: A case of Tax Loopholes,” Business Ethics: A European Review, 12(4), 2003, 378-393, (with Joseph Aharony).
  • “Regulation and Ethics in Business: The Israeli Bank-Share Case,” Business and Politics, 3(3), 2001, 297-320.
  • “Myths and ethics in business,” Business Ethics Quarterly, 11 (4), 2001, 575-597.
  • “The Internet and the Book: Media and Messages in Teaching Business Ethics,” Teaching Business Ethics, 4(1), 2000, 85-106.
  • “Moral Decision Making in Business: A Phase-Model,” Business Ethics Quarterly, 10(4), 2000, 773-804.
  • “Employing Foreign Workers: A Moral Dilemma,” Business Ethics Quarterly, 9(3) 1999, 381-404.
  • “Satisfaction Measurement in Guided Tours,” Annals of Tourism Research, 18(2) 1991, 177-185, (with Arieh Goldman).
  • “Duality in Consumer's Post Purchase Attitude,” Journal of Economic Psychology, (12) 1991, 141-164, (with Arieh Goldman).
  • “Construct Validity in the Light of Facet Theory,” Megamot Behavioral Sciences Quarterly, (Hebrew), 33(3-4) June 1991, 492-504.
  • “Delayed Effects of Past Knowledge and Product Experience on The Formation of Future Purchase Decisions,”Psychology and Marketing, 6(3) Fall 1989, 211 227, (with David Mazursky).
  • “Changes in the Perception of a Service During Its Consumption Period: A case of Organized Tours,” European Journal of Marketing, 23(12) 1989, 44-52, (with Arieh Goldman).

• Articles in Proceedings

  • "Ethical aspects of dual coding in e-learning," Proceedings of Interactive Computer Aided Learning (ICL) conference – 2008.

• Submitted for Publication in Refereed Journals

  • "Ethical aspects of dual coding: Implications for ethics training,"
  • "The bank's fiduciary duty: Altruism or business ethics?" (Hebrew) (with Ruth Plato-Shinar), under second revision.
  • "Code of ethics: What does it add to the banking law?" (Hebrew) (with Ruth Plato-Shinar), under second revision.

• Open University Books

  • Moral decision making in business, 2003, The Open University of Israel (with Yaffa Cahana-Tsarfati) Comment: Developed in 2002; Study guide and web site; Planner and supervisor
  • Marketing, 2003, The Open University of Israel (with Rinat Sha’anan-Sachi) Comment: Developed in 2002; Study guide and web site; Planner and supervisor
  • Planning and performing surveys, 2003, The Open University of Israel (with Galit Gordoni). Comment: Developed in 2002; Study guide and web site; Planner and supervisor
  • Business Ethics: Readings, (Ed.), 2002, The Open University of Israel Comment: Developed in 1997, and updated on a regular basis; Editor
  • Business Ethics: Concepts and Principles, 2000, revised ed., The Open University of Israel (in Hebrew).
  • Business Ethics: Concepts and Principles, 1997, The Open University of Israel (in Hebrew).
  • Consumer Behavior: The Consumer Environment, 1996, The Open University of Israel (in Hebrew).
    Study units:
    • 1. Market segmentation
    • 2. Consumer culture
  • Consumer Behavior: Buying Decision Processes, 1994, the Open University of Israel (in Hebrew).
    Study units:
    • 3. Introduction to consumer behavior
    • 4. Need recognition
    • 5. The reasoned buying behavior: search for information
    • 6. Attitude formation and alternative evaluation
    • 7. Influencing consumer behavior
    • 8. The purchase
    • 9. postpurchase behavior
    • 10. Consumer low-involvement behavior