The use of single-use plastic products (single-use plastic products) causes great damage to the environment and human health. In Israel, the use of single-use plastic utensils is five times higher than the European average, and despite attempts to reduce use by government campaigns, there is an increasing trend in use.

A tax imposed on the use of HDP indeed led to a reduction in consumption, but the abolition of the tax requires the promotion of alternative solutions that will be acceptable to all different sections of the public. While the majority of the public in Israel uses HDP tools, there is heterogeneity in the manner and reasons for use between different groups, a fact that requires Building culturally and behaviorally adapted intervention plans.

This study will focus on the development and evaluation of an intervention program based on behavioral insights to reduce the use of ED in the home environment among ultra-Orthodox families. The research sample will include ultra-Orthodox women who will be invited to a meeting aimed at imparting knowledge about the health and environmental effects of using ED.

In addition, additional behavioral interventions will be performed in the intervention group, including: giving practical advice to reduce HDP, reflecting on the issue in a guided manner, setting specific goals and objectives, and making an early commitment to meeting the goals. The research participants in both groups will answer questionnaires at the beginning of the study, after two weeks, one month, and two months which will measure the level and manner of using HDP tools over time.

The proposed research will contribute to the formulation of a policy to encourage the reduction of the use of HDP tools among ultra-Orthodox populations in a manner acceptable to companies and members of the group.