Dr. Kelly Saporta

• Personal
• Education
• Fields of Research
• Professional Experience
• Scholarships
• List of Publications
  • Open University Publications
  • Articles in Refereed Books
  • Articles in Refereed Journals
  • Articles in Refereed Conference Proceedings
• Papers Presented in Scientific conferences

Personal

Tel: 972-9-7781456

Fax: 972-9-7780632

E-mail: kelisa@openu.ac.il

Born:  19.11.1952
Status: married 

Education

1972-1975	B.A. Department of Psychology,  Hebrew  University of Jerusalem, Israel
1980-1985	M.A. Department of Psychology,  Hebrew   University of Jerusalem, Israel Thesis: Determining Assessment Center Length by Means of Utility Analysis Advisor: Prof. Gershon Ben - Shahar
2007–2011	Ph.D., Faculty  of Business and Management Dissertation: Causal Massages in Marketing Communication: The Impact of Covariation Data on Massage Effectiveness as a Function of their Match

Fields of Research

• Cognitive Psychology: Causal reasoning, intuitive decision making, probability judgments, information processing.
• Consumer Behavior: consumers information processing, persuasion
• Instructional and learning technologies 

Professional Experience

1975–1977	Teaching Assistant and Lecturer, Behavioral Science Department Ben-Gurion University of the Negev, Beer-Sheba
1978-1979	Research Assistant, Psychology Department, Hebrew University of Jerusalem
1980–1983	Research Associate, Israeli Defense Force, Department of  Behavioral Science
1984-1985	Head of the research Department,  Department of Psychological Service, Tel-Aviv
1985-	The Open University of Israel:
1985-1986	Course Developing Assistance "research Methods in the Social Sciences: Guiding Principles and Research Styles" Course Developing Assistance "research Methods in the Social Sciences: Regression Analysis and Analysis of Variance"
1986-1988	Course Developing Assistance "Judgment and Evaluation Under Uncertainty"
1986-1987	Course Developing Assistance "Psychological Testing"
1997-1999	Academic Course coordinator and course Instructor "research Methods in the Social Sciences: Regression Analysis and Analysis of Variance"
1987- 1992	Academic Course coordinator and course Instructor "Judgment and Evaluation Under Uncertainty" Seminars Guidance
1990-	Academic Consulting for Students
1999-	Seminars Guidance
1985-	Academic Consulting for Students
1985-	Statistical and Methodological Consultor Research Associate
1985-	Academic Course coordinator and course Instructor "research Methods in the Social Sciences: Guiding Principles and Research Styles"

Scholarships and Grants

2010-2011	For Ph.d. studies, The Open University of Israel
2011	Study Representation in  in the Spudm23 conference
2000-2001	Research on Causal reasoning in everyday life, The Open University of Israel

List of Publications

Open University Publications (in Hebrew)

1. Beyth-Marom, R.,  Zakay, D., and Saporta, K. (1987). An introduction to judgment and evaluation Under Uncertainty, 56 pp.
2. Beyth-Marom, R., Ellis, S., Saprota, K., and Meir, N. (1990) Psychological testing: A study guide, 370 pp.
3. Elis, S., Beyth-Marom, R. Saporta, k. (2005).  The experiment, in  research methods in the social sciences, 2nd ed., 155 pp.
   

Chapters in Refereed Books 

Beyth-Marom, R. and Saporta, K. (2009). Individual differences in attitudes towards and choices of learning/teaching technologies. In A. Tait, M. Vidal, U. Bernath and A. Scucz (Eds.), Distance and E-learning in Transition Learning Innovations, Teaching and Social Challenges (pp. 511-518). John-Wiley and Sons.

Articles in Refereed Journals

1. Beyth-Marom, R.,  Saporta, K., and Caspi, A (2005). Synchronous vs. asynchronous tutorials: Factors affecting students' preferences and choices. Journal of Research on Technology in Education. 37(3), 245-262. 
2. Caspi, A., Chajut, E.,  Saporta, K., and  Beyth-Marom, R. (2006). The influence of personality on social participation in learning environments. Learning and Individual Differences, 16(2), 129-144.
3. Caspi, A., Chajut, E., and Saporta, K. (2008). Participation in class and online discussions: Gender differences. Computers and Education 50(3), 718-724.

Articles in Refereed Conference Proceedings

1. Beyth-Marom, R. and Saporta, K. (2002). Individual differences in attitudes towards and choices of learning/teaching technology. The second Research Workshop of Eden. Hildesheim, Germany, March 2002.
2. Beyth-Marom, R. and Saporta, K. (2002). Satellite-based synchronous tutorials vs. satellite-based asynchronous videocassettes: Factor affecting studets' attitudes and choices. Ed-Media 2002: World Conference on Education Multimedia, Hypermedia and Telecommunications, Denver, CO, 2002.
3. Caspi, A., Chajut, E., and,  Saporta, K., (2004). Ambiguous messages: Do students understand instructors' intentions? In Cantoni, L., and McLoughin, C. (Eds.), Proceedings of the Ed-Media
   (pp. 3536-3540).
4. Caspi, A., Chajut, E.,  Saporta, K., and  Schupal, a. (2006). On the reasons for and again participation in Class meeting and in online forums. In Eshet, Y., Caspi a., and Yair, Y. (Eds.) Learning in the Technological era (pp. 91-98). Raanana: Open University of Israel [in Hebrew].
5. Saporta, k., Danziger, S., and  Bar-Eli, M. (2011). Things you must believe to see: Existing knowledge dictates interpretation of variation data. International Confernce  on Behavioural Desicion Making at  the IDC Herzliya, Israel May 30- June 1 2011.
6. Saporta, k., Danziger, S., and  Bar-Eli, M. (2011). Things you must believe to see: Existing knowledge dictates interpretation of variation data. The 23^rd Subjective Probability, Utility, and Decision Making Conference at Kingston University London to be held August 21-25, 2011.

Papers Presented  in Scientific conferences

1. Beyth-Marom, R., and Saporta, k. (2002).  Individual differences in attitudes towards and choices of learning/teaching technology. Paper presented at 2002 at the Second Research Workshop of the European Distance Education Network. Germany, March 2002.
2. Beyth-Marom, R., and Saporta, k. (2002).Satellite based synchronous tutorials vs. satellite based asynchronous videocassettes. Paper presented at 2002 Ed-Media: World Conference on Educational Multimedia, Hypermedia and Telecommunications, Denver, USA, 2002.
3. Caspi, A., Chajut, E., & Saporta, K. (2004). Ambiguous messages: Do students understand instructors’ intentions? Paper presented at ED-MEDIA 2004, Lugano, Switzerland.
4. Caspi, A., Chajut, E., Saporta, K., & Schupak, A. (2006). On the reasons for and against participation in class meetings and in online forums. Paper presented at 2006 Chais conference: Learning in Technological Era, Raanana, Israel.
5. Saporta, k., Danziger, S. and  Bar-Eli, M. (2011). The Influence of covariation data on the belief in causal claims as a function of previous knowlege. Paper presented at the Israeli Ph.D. students conference on Judgment an desicion Making. The Hebrew University,  February  2011 Jerusalem, Israel. 
   
6. Saporta, k., Danziger, S. and  Bar-Eli, M. (2011).  Things you must believe to see: Existing knowledge dictates interpretation of variation data. Paper presented at the International Confernce  on Behavioural Desicion Making  IDC Herzliya, Israel May-June  2011.
7. Saporta, k., Danziger, S. and  Bar-Eli, M. (2011). Things you must believe to see: Existing knowledge dictates interpretation of variation data. Paper presented at the 23^rd Subjective Probability, Utility, and Decision Making Conference, Kingston University London, August, 2011.